First in Russia!
Ufa is the first city in Russia where, with our help, a creative advertisement with a live character in 3D format appeared in the city. Previously, this could only be seen in Seoul, Tokyo and Beijing!
A video featuring a brand ambassador is broadcast on a huge screen on the central street of the city.
Filming and development takes a very short time. From the moment the creative idea was agreed to the start of the advertising campaign, less than three weeks passed. The project is non-standard, filmed on special equipment in the large filming pavilion.
The 3D effect and maximum realism of the picture were achieved through the use of a special shooting technology with accurate calculation of angles and distances. The mathematical model made it possible to achieve a sufficiently large coverage radius of the video, where the viewer saw the 3D effect without special equipment.
We had to remember higher mathematics in order to create a construction that repeats in all proportions the building on which the media facade is located.