Emirplast — is one of the leaders in the market of pipes and fittings in the PPR category in the world. It is known for its unique technical developments, high-quality components for heating and water supply. The company’s factories are located in Istanbul and Moscow.
It was a big project to create a new international brand, which our team led remotely for six months over a distance of more than 3000 km.
First, we created a brand strategy, defined target audiences that Emirplast focuses on, analyzed the European market, and only then proceeded to rebranding. We saw the new brand as modern, trustworthy as a guarantor of reliability and safety.
Given the scale of the company, its presence in many international markets, we wanted customers, partners and distributors to have a clear understanding of what kind of brand it is and that it comes from Turkey. We developed a USP that focused the company’s communication policy.
We also developed a design for printing, a new design for product packaging, and unified POSm standards. The new corporate identity was first presented at the international exhibition in Istanbul. And it aroused the genuine interest of partners, and the natural envy of competitors in the industry.