"You won’t get a second chance to make a first impression" is about the new Frogman brand, for which we created a naming, stylish packaging and even a branded jingle. But then they realized: this story is not about that.
It is about functional and stylish clothes for men who love freedom and adventures. Yes, and they definitely drive a cool SUV! They are self-sufficient. And they don’t have to prove anything to anyone.
So, Frogman is a new brand of a company that creates universal clothing for work and leisure of a modern man. Clothes that are worn for a long time, but are chosen quickly and pleasantly (men will obviously appreciate it). Each collection is designed to come in and out of the store with a full season’s pack of looks.
By the way, about the corporate identity of the store. Look what a cool corner we got. This style decision has already brought results. The marketing agency has done its job, now we are following the progress.