Branding for a household supermarkets

LadnoSkladno is a real perfectionist’s paradise, where, according to the strategy developed by the brand, it is always convenient to find any little thing around the house. The corporate identity of the new brand consists of square and rectangular elements that are very similar to boxes, where everything is neatly folded. The color scheme of the new global network consists of three primary colors: white, green and honey yellow.

Everything — naming, packaging design, outlet design, a collection of original icons for navigation, employee uniforms, corporate characters — turned out to be very kind and modern.