Music stores branding

MusicHummer music stores are located in Moscow and St. Petersburg. The company sells musical instruments, professional equipment for concerts and karaoke systems not only in the capitals, but throughout the country. Both our many years of love for music and our great desire to listen to live again are reflected in the new corporate identity of Music Hummer.

In the graphics of the brand, you will not find a guitar, a microphone, or a synthesizer. We decided that the sound wave would more accurately and more interestingly convey the meaning that we put into it. It organically fit into all points of contact: starting with the concert badges of sales assistants and ending with the design of stores.
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The sound wave — which we used in the logo as a symbol of the drive that you will experience working with the professional team of Music Hummer. Here, every customer will feel involved in a rock concert or music festival. You will get the feeling that you are behind the scenes.

Even in the Music Hummer brandbook, its own branded character appeared. According to the brand platform, he is a music lover, multi-instrumentalist and loves to tear his throat in karaoke. Dude!