Branding for Serenity Relocation Services was our first project for a US company.
Starting work, we studied the activities of similar companies in San Francisco and their brand packaging. This was necessary in order for the new corporate identity to help Serenity Relocation Services stand out from their background.
The company operates in San Francisco, in Silicon Valley, most of the customers are IT employees. When creating the logo, we tried to take this into account.
Choosing corporate colors and visual elements, they relied on space, it symbolizes calmness and serenity. We came up with the slogan "The space of serene movings". The company has great chances to go beyond the region and create its own Universe by opening representative offices in other cities. And this is also reflected in the corporate identity of Serenity Relocation Services.