TheFix is a cafe chain for which we created a corporate identity with an original idea.
We are all a little fixed. We fix everything that surrounds us — travel impressions, positive emotions, people with whom we feel good.
Every morning we run into our favorite cafe, where a cup of our favorite coffee awaits us, the aroma of which has long been fixed in our memory.
The concept of TheFix, which formed the basis of the name, is that the prices for certain "popular" items are fixed here: coffee, donuts, cereals, which creates a feeling of stability among regular customers.
We tried to reflect this idea in the brand packaging design. For example, key menu items, the cashier area, and even windows are marked with orange square brackets. We didn’t just mark them. We have fix them.