Strategy, name and brandbook for artificial leathers producing company

The project of rebranding a large manufacturer of artificial leather, we have created a marketing strategy, name, logo and brand book of the new brand.

The brand name is a reference to the synthetic polymer that is used in the creation of artificial leather. Graphic elements resemble rolls of materials. The color scheme of the corporate identity symbolizes the environment-friendly conception of production and a tribute to the city where the production is located.

THe banding project lasted for 6 months and includes: brand platform, naming, patent registration, logo, corporate identity, business documentation, social networks, employee uniforms, exhibition stand design and other corporate identity media.